top of page
Jasmine's Coffee House Logo
Jasmine's Coffee House external signage

Jasmine's Coffee House

BRANDING, PACKAGING & SIGNAGE DESIGN

Jasmine's Coffee House is a local coffee shop that has been around for a while and has a loyal customer base. However, the current branding is outdated and no longer represents the shop's brand. Our task was to redesign the brand to be modern and fresh, yet still have a warm and inviting feel.

OUR APPROACH:

 

To begin the project, we conducted research to understand the current state of the brand, its target audience, and the coffee shop industry. We discovered that Jasmine's Coffee House is known for its cozy and welcoming atmosphere, high-quality coffee, tea, and pastries, and friendly customer service.

 

We then developed a creative brief that outlined the brand's key attributes and objectives, including incorporating the shop's name into the logo, using warm and inviting colours, and creating a versatile logo that can be used on various materials.

 

Next, we worked on developing a visual identity for the brand. We started with the logo design, focusing on creating a simple yet memorable mark that would be easily recognizable by customers. We incorporated the shop's name, "Jasmine's Coffee House," into the logo. The colour scheme we chose was warm and inviting, featuring earthy tones and shades of brown to reflect the cozy atmosphere of the shop.

 

We then created a style guide that outlined the brand's typography, color palette, and imagery guidelines. This guide would ensure consistency across all materials and touchpoints.

 

Finally, we applied the new brand identity to various materials, including signage, menu, cups, and other materials. We made sure that the logo was versatile and adaptable to different sizes and formats.

Jasmine's Coffee House paper cup and coffee bean packaging
Jasmine's Coffee House paper cup and coffee bean packaging
Jasmine's Coffee House external signage
Jasmine's Coffee House external signage
Jasmine's Coffee House external signage
Jasmine's Coffee House paper cup and coffee bean packaging
bottom of page